Brand is an interesting beast.
So often it’s thought of as a logo and colours. But, brand is so much more and we have so much less control over it as you would think.
Essentially you brand is how others perceive you. So, the only way you can influence your brand is by using consistency in the way that you show up in the world.
Consistency in the way you dress, talk, treat others, your ethics, beliefs, values, workmanship, to mention a few. Then of course there is the visual aspects of your brand and business. Being consistent across your website, social media and marketing materials. Consistency in colours and image styles.
Great books to read about brands…
How do you show up in the world?
Send me an email and let me know what are you consistently doing to influence your brand. (tim@timson.co)
Post created by Wellington headshot photographer, Tim Morrison